Kelley Blue Book

LeadDriver integrates trusted trade-in values into your site. Your customers get a Kelley Blue Book® Value from the trusted resource. You get detailed customer information from our web-based tool that can be accessed from any device with its responsive design.

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LeadDriver Offers Kelley Blue Book® Trade-In Values On Your Website

  • Simple to set up with easy instructions for your webmaster, phone support and dedicated website for ongoing assistance
  • Horizontal desktop layout that keeps more of the product on one-screen
  • Kelley Blue Book Values are fresh, local and relevant to reflect your market
  • Use of Kelley Blue Book’s Price Advisor to show the range-based values
  • Custom “Next Step” links to direct car shoppers to other parts of your website
  • Unlimited monthly lead plan designed for retailers

Keep Customers On Your Website

LeadDriver provides shoppers with the trade-in information they need, so they stay on your website. Reduce the chance of losing car shoppers to competing retailers.


Providing an Effective and Robust Lead Generating Trade-in Form

  • Get detailed contact information, Vehicle of Interest intelligence and allow car shoppers to request an appointment based on hours
  • Highly configurable lead form to provide robust lead information. Gives you the information you need while allowing the car shopper to quickly get their trade-in value.
  • High conversion rates from the initial contact step to lead.
  • Four trade-in vehicle conditions and a “Rate It” Option for an expanded detailed condition quiz.

Reinforce Trust Through Kelley Blue Book Brand Recognition

  • Shoppers find Kelley Blue Book Values on a retailer’s website important to their decision to purchase from that store.
  • Bring KBB.com’s award winning information to your site with Expert and Customer Ratings and Reviews as well as Awards and Accolades (when available) for the car shopper’s Vehicle of Interest.