We Execute Marketing That Moves Your Business Forward
When it comes to automotive marketing, understanding the customer journey is key to the success of any marketing strategy. With Force Marketing’s rich portfolio of brands, you can now rely on one partner to deliver the right message to the right consumer during every stage of their car shopping, buying and service journey. From the time a consumer begins consideration on brand, price and retailer location, to the moment they consider their purchase or financing options, down to the communication after the sale through service and parts support. Force Marketing offers a new front-to-back consumer lifecycle marketing solution.
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Paid Search
With our paid search management, we help you generate more leads. Our strategy utilizes Google Micro Moments to optimize campaigns down to the keyword level, leveraging ad extensions such as location, call, call out, structured snippets and price. We also provide best in class dynamic ads to make sure your inventory is always front and center.
Paid Social
We design custom ads relevant to your dealership’s sales or service goals. Choose from specific in-market audiences that target consumers with the highest propensity to buy or service their vehicles at your dealership based on 1,000+ demographical, behavioral, and locational attributes. We offer custom first-party data, lists, remarketing and lookalikes with Facebook. Our available ad sets include lead ads, traffic ads, and video ads. We also provide best in class dynamic ads to make sure your inventory is always front and center.
Display/Retargeting
Force Marketing’s display strategy targets in-market audiences with custom creative offers. Using display and retargeting to maximize the frequency prospects see your offers in a given ad period is a very impactful way to increase overall site engagement and lead conversions. Our display campaigns utilize custom creative that’s strategically designed to reach more customers while targeting the right demographics, keywords and more. We also provide best in class dynamic ads to make sure your inventory is always front and center.
Video
Online Video Marketing Package includes: Pre-Roll ads consisting of Direct Advertisers, SSP’s, Trading Desks and Agencies competing for our publisher’s traffic via programmatic video ad buying. Custom video production services with already integrated pre-roll ads for approved publishers. Google Micro-Moments to optimize campaigns down to the keyword level, leveraging ad extensions such as location, call, call out, structured snippets and price.
DRIVE Dynamic Video OTT/CTV
DRIVE Dynamic Video Our award-winning streaming video platform generates dynamic videos based on your current inventory, combining a personalized digital shopping experience with an actual VIN from your website. DRIVE gives retailers the ability to reach in-market shoppers across all channels including YouTube, programmatic networks, OTT, and CTV streaming services like Amazon Fire TV, Hulu, Roku, Sling, etc. It is fully automated, provides real-time updates, and tracks in-store visits from every consumer it reaches.
Streaming Audio
Our audio streaming strategies can target auto consumers by demographic, interest, geolocation, device type, genre, playlist, and more. With consumers now spending an average of 4.5 hours daily listening to streaming audio through streaming services, podcasts, and app content there’s a ton of untapped marketing opportunities for auto retailers. Our streaming audio campaigns connect and convert listeners into buyers.
SEO
We offer 100% unique content that is optimized for search engines and tailored to your website’s needs. Our SEO experts provide website content & user experience audits, schematic markup and citation building services, social media and ORM integration, custom landing pages, and real-time performance tracking. Our unique account management system allows for a dedicated support team to review daily KPIs and ensure your account data is actionable.
Lead Reanimation (Recapture) + AudienceIQ
AudienceIQTM - We’ve built a marketing automation platform that changes the game. AudienceIQTM combines audiences, attribution, and automation for the automotive industry, with more than 35 million automotive customers and 280 million evaluatory data points. With a data-driven strategy and partnerships with more than 40 data providers, we can identify and target customers that are in-market and looking for your inventory. From maximizing your budget to decreasing your average cost-per-unit, we are 100% focused on your ROI and on making your dealership as profitable as possible.
Recapture - RECAPTURE™ is the industry’s only lost shopper capture and marketing automation program. Each site visitor is identified and pushed through our proprietary Audience IQ™ platform where actionable marketing data is appended and validated using industry leading permission-based data aggregators. Each prospect is marketed to using personalized digital campaigns and mobile marketing throughout the month from their initial point of departure if they do not convert. Each on-site visit and journey is recorded and provided to the retailer in their CRM along with a customer purchase propensity score to assist in the sales prospecting process. Retailers convert these leads to sales at an average of 17%, almost double the industry average closing percentage on internet leads.